The ABS-CBN Licensing Group
As the licensing and merchandising arm of the network, the ABS-CBN Licensing Group remains steady in its efforts in marketing licensed products inspired by the network’s top-rating TV programs. It has set new trends in Philippine licensing with its pioneering efforts in local licensing in the country, breaking ground as it launches successful licensing and merchandising programs, fully supported by powerful multi-media campaigns.
As a full service licensing agency, its services include:
· development and implementation of merchandising programs
· identification of opportunities for cross promotions
· premium development and sourcing
· packaging of promotional tie-ins including mall and retail promotions
· corporate communications and events marketing support
Products
Handling both local and international licensing properties, the ABS-CBN Licensing Group has well-paved the way in introducing and strengthening both foreign and local licensing in the country.
Contact the ABS-CBN Licensing Group
2nd Floor, ABS-CBN Broadcast Center Sgt. E.A. Esguerra cor. Mother Ignacia St., 1103 Quezon City Philippines
Email: licensing@abs-cbn.com
Landline (632) 924-4101 and (632) 415-2272
locals 3616, 3626, and 3602
Fax (632) 924-276
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